Archive for March, 2010

Gucci

Friday, March 26th, 2010

Gucci By Gucci, as shot for a liquids test:

gucci.test

The New Look of RLX

Thursday, March 25th, 2010

Check out RLX’s latest line:

“Modern activewear that combines style and utility to an unprecedented degree from innovative techniques for unparalleled wear.”

Still-life: Nicholas Duers
Stylists: Stella Rey, Leanne Ford
Art Director:
Brian Inatsuka

rlx.new

Rugby’s MYO iPhone App Receives a RACie Award!

Wednesday, March 10th, 2010

The Ralph Lauren Media Digital Team has received a silver award in the 2010 RACie’s, in the ‘Campaigns: Integrated Media Campaign Large 4Q’ category for their Rugby Make Your Own app.

“The Racie Awards honor the best retail ads, commercials, digital efforts and other communication materials that consumers first experienced during the past year. Each piece of work is judged on creativity, strategy, results, and (new this year!) innovation.”

If you haven’t already, check out the app to see how the team has intelligently leveraged emerging media opportunities, order your Rugby, and while you’re at it, check out Nicholas’ still-life images.

racie2010.rugbymyo

Introducing the Rugby Prep Shop

Thursday, March 4th, 2010

Recent still-life images for Rugby’s Prep Shop. Take a look at the photographs as well as the season’s newest styles:

Stylist: JoAnn Reid
Art Director: Yong Choe

rugby.prep.women01
rugby.prep.men01

From the Rugby Blog / Spring Styles

Wednesday, March 3rd, 2010

Check out Nicholas’ still-life images as featured in a couple of Rugby’s recent blog entries:

Stylist: JoAnn Reid
Art Director: Yong Choe

rugby.blog.women01

rugby.blog.men01