Rugby’s MYO iPhone App Receives a RACie Award!

The Ralph Lauren Media Digital Team has received a silver award in the 2010 RACie’s, in the ‘Campaigns: Integrated Media Campaign Large 4Q’ category for their Rugby Make Your Own app.

“The Racie Awards honor the best retail ads, commercials, digital efforts and other communication materials that consumers first experienced during the past year. Each piece of work is judged on creativity, strategy, results, and (new this year!) innovation.”

If you haven’t already, check out the app to see how the team has intelligently leveraged emerging media opportunities, order your Rugby, and while you’re at it, check out Nicholas’ still-life images.


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